LIMITED TIME OFFER
Stop Guessing, Start Strategizing:
Get the step-by-step Playbook that transforms your property decisions into data-backed, intelligent upgrades—so you avoid design regret, attract your ideal guests, and finally feel confident about every dollar you spend.
In today’s market, where buyers and guests have more choices than ever, this clarity isn’t optional—it’s survival.

The pressure on today’s investors is relentless.

Competition is fierce. Everyone’s listing looks the same.
Buyers and guests are savvier. They won’t overpay for “generic.”
Upgrades are expensive. One wrong move means you’re bleeding cash.
Most beginner STR owners and first-time flippers fold under this pressure. They guess. They waste money. They second-guess every decision.
The winners? They stop guessing and start strategizing.

I’ve spent 20+ years in user experience and design, leading teams for Fortune 500s, always focused on one thing: making decisions based on people, not personal taste.
In today’s buyer market, where guests demand experience and not just a place to sleep, guessing is the fastest way to get buried.
That’s why I built The Property Persona Playbook—a proven framework for cutting through noise, standing out intentionally, and boosting revenue in this ultra-competitive environment.
TABLE OF CONTENTS
Apply persona-driven design to identify your ideal guest profile in under 60 minutes.
Make data-backed decisions that crush decision anxiety and research fatigue.
Implement intelligent upgrades that increase STR income instead of draining your budget.
Stand out intentionally in today’s crowded buyer market.
Avoid wasted upgrades and painful design regret that erode ROI.
This isn’t theory. It’s a step-by-step playbook built for beginner STR owners and first-time flippers who want to stay competitive now.


⚠️ This launch pricing is temporary.
The Playbook goes back to $297 soon.
Here’s the deal:
The Playbook is valued at $297.
But as part of this introductory launch, you can grab it today for just $127.
That’s less than the cost of one night’s vacancy in today’s market.
And you’re covered by my 7-Day Money-Back Guarantee. If you don’t feel more confident and strategic after working through it, I’ll refund every penny.
Today’s STR market is unforgiving. Guests expect more. Buyers demand more. Competitors are leveling up.
If you don’t adapt strategically, you’ll be left competing on price.
The Persona-Powered Property Playbook gives you the clarity, confidence, and edge you need now.
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